Positive Art that Lifts the Spirit
Manhattan Arts International is pleased to announce its 7th "Celebrate The Healing Power of Art" online group exhibition, to begin in May, 2012. Please join us on this incredible journey!
Purpose
The purpose of Celebrate The Healing Power of ART is to promote ART and all aspects of CREATIVITY and its vital importance to healing individuals and the planet. This is Manhattan Arts International’s 7th "Celebrate The Healing Power of ART" competition.
Our online exhibitions are aimed at giving exceptional artists from around the world the recognition they deserve.
We believe that when Artists create healing art they not only experience a healing process for themselves, their art has a healing impact on viewers, and the earth. (See "What We Believe" in the column to the right.)
Now, more than ever, we need to "Celebrate The Healing Power of ART".
Art and Theme
For this year’s competition we are especially seeking a wide variety of Art that is uplifting, powerful and transformative. Expressions may run the gamut from hope, liberation, unity, love, faith, transformation, recovery, joy, revelation, faith, abundance, empathy, soul, spirit, etc. ALL STYLES and ALL MEDIA including painting, drawing, sculpture, printmaking, photography, digital art, work on paper, glass, one-of-a-kind wearable and functional art, clay, wood, fiber and mixed media. No video/film or installation art. There are no size restrictions.
Jurors
Edward Rubin is a New York based arts writer, curator, visual artist, and consummate world traveler covering art news here and abroad. A long time contributor to Manhattan Arts International, his writings have appeared in such publications as Flash Art, Art & Antiques, ArtUS, Sculpture Magazine, Hispanic Outlook, Canadian Art, and dART International magazine. Edward is an active member of the prestigious International Association of Art Critics.
Nancy Reyner, www.NancyReyner.com, is a painter of over 30 years, who exhibits, lectures and teaches internationally. Nancy received her BFA from the Rhode Island School of Design, an MFA from Columbia University, and lives in Santa Fe, NM. She authored two best selling painting books; Acrylic Revolution, and Acrylic Innovation, and was featured on HGTV’s That's Clever. She is also a technical consultant for Golden Artist Colors, Inc.
Renee Phillips is founder and director of Manhattan Arts International. She is an artists advocate, having served on several advisory boards including New York Artists Equity Association. She has curated/juried more than 50 exhibitions in New York, NY, including several "Celebrate the Healing Power of ART" exhibitions. Renée is the author of several books, writes regularly for Professional Artist magazine and is a member of the International Association of Art Critics and the National Association of Journalists and Authors.
For more information visit the Manhattan Arts International website
Wednesday, January 11, 2012
Monday, December 26, 2011
Whitney Museum Biennial 2012
Do You See Your Name Among the Exhibiting Artists?
Thanks to Edward Rubin, who forwarded this press release to me from the Whitney Museum.
(Edward Rubin is a New York based writer, curator and exhibiting artist. He is one of the jurors of the Manhattan Arts International "Celebrate the Healing Power of ART 2012.)
The Whitney Museum of American Art recently announced the list of artists participating in the upcoming Whitney Biennial 2012, which takes place at the Whitney Museum from March 1 through May 27, 2012. This is the seventy-sixth in the ongoing series of Biennials and Annuals presented by the Whitney since 1932, two years after the Museum was founded.
The Whitney Biennial is an exhibition held every two years in which the Museum gauges the current state of contemporary art in America. The 2012 Biennial is being curated by Elisabeth Sussman, Curator and Sondra Gilman Curator of Photography at the Whitney, and Jay Sanders, a freelance curator.
The curators began working on the research and planning of the show in early December 2010. Fifty-one artists have been selected.
The Biennial is comprised of paintings, sculptures, photographs, and installations from both emerging and established artists. In addition to visual artists, the exhibition includes a select group of filmmakers, choreographers, musicians, and playwrights. These multidisciplinary arts will be presented in a large open space in the Museum’s fourth floor galleries. The curators are working on the Biennial’s film program with Ed Halter and Thomas Beard, the co-founders of Light Industry, a venue for film and electronic art in Brooklyn.
The exhibition will be accompanied by an innovative catalogue designed by Joseph Logan with contributions from each Biennial artist. More details on the artists, other Biennial projects, and the schedule of events will be released in January 2012.
Artists in the 2012 Biennial
Kai Althoff, Thom Andersen, Charles Atlas, Lutz Bacher, Forrest Bess (paintings selected by artist Robert Gober), Michael Clark, Dennis Cooper and Gisèle Vienne, Cameron Crawford, Moyra Davey, Liz Deschenes, Nathaniel Dorsky, Nicole Eisenman, Kevin Jerome Everson, Vincent Fecteau, Andrea Fraser, LaToya Ruby Frazier, Vincent Gallo, K8 Hardy, Richard Hawkins, Werner Herzog, Jerome Hiler, Matt Hoyt, Dawn Kasper, Mike Kelley, John Kelsey, John Knight, Jutta Koether, George Kuchar, Laida Lertxundi, Kate Levant, Sam Lewitt, Joanna Malinowska, Andrew Masullo, Nick Mauss, Richard Maxwell, Sarah Michelson, Alicia Hall Moran and Jason Moran, Laura Poitras, Matt Porterfield, Luther Price, Lucy Raven, The Red Krayola, Kelly Reichardt, Elaine Reichek, Michael Robinson, Georgia Sagri, Michael E. Smith, Tom Thayer, Wu Tsang, Oscar Tuazon, and Frederick Wiseman.
Curatorial Collaborations
In addition to the artists listed above, the 2012 Biennial will present two special curatorial collaborations with external arts organizations:
Arika
Arika, a UK-based group that organizes festivals of experimental music, moving image, and sound will present their first North American program as part of the 2012 Biennial. The collaboration will take the form of a week of performances, workshops, and conversations that will capture interesting threads in North American listening, including contemporary poetry, noise, and music.
Artists Space Books and Talks
As a curatorial programming partner of 2012 Biennial, Artists Space Books and Talks in Tribeca will be the site of a weekly program, curated by Artists Space, focusing on key concerns from the work of the exhibiting artists, as well as from the Biennial as a whole.
For more information visit http://whitney.org/Exhibitions/2012Biennial
What do you think about the Whitney Biennial?
Thanks to Edward Rubin, who forwarded this press release to me from the Whitney Museum.
(Edward Rubin is a New York based writer, curator and exhibiting artist. He is one of the jurors of the Manhattan Arts International "Celebrate the Healing Power of ART 2012.)
The Whitney Biennial is an exhibition held every two years in which the Museum gauges the current state of contemporary art in America. The 2012 Biennial is being curated by Elisabeth Sussman, Curator and Sondra Gilman Curator of Photography at the Whitney, and Jay Sanders, a freelance curator.
The curators began working on the research and planning of the show in early December 2010. Fifty-one artists have been selected.
The Biennial is comprised of paintings, sculptures, photographs, and installations from both emerging and established artists. In addition to visual artists, the exhibition includes a select group of filmmakers, choreographers, musicians, and playwrights. These multidisciplinary arts will be presented in a large open space in the Museum’s fourth floor galleries. The curators are working on the Biennial’s film program with Ed Halter and Thomas Beard, the co-founders of Light Industry, a venue for film and electronic art in Brooklyn.
The exhibition will be accompanied by an innovative catalogue designed by Joseph Logan with contributions from each Biennial artist. More details on the artists, other Biennial projects, and the schedule of events will be released in January 2012.
Artists in the 2012 Biennial
Kai Althoff, Thom Andersen, Charles Atlas, Lutz Bacher, Forrest Bess (paintings selected by artist Robert Gober), Michael Clark, Dennis Cooper and Gisèle Vienne, Cameron Crawford, Moyra Davey, Liz Deschenes, Nathaniel Dorsky, Nicole Eisenman, Kevin Jerome Everson, Vincent Fecteau, Andrea Fraser, LaToya Ruby Frazier, Vincent Gallo, K8 Hardy, Richard Hawkins, Werner Herzog, Jerome Hiler, Matt Hoyt, Dawn Kasper, Mike Kelley, John Kelsey, John Knight, Jutta Koether, George Kuchar, Laida Lertxundi, Kate Levant, Sam Lewitt, Joanna Malinowska, Andrew Masullo, Nick Mauss, Richard Maxwell, Sarah Michelson, Alicia Hall Moran and Jason Moran, Laura Poitras, Matt Porterfield, Luther Price, Lucy Raven, The Red Krayola, Kelly Reichardt, Elaine Reichek, Michael Robinson, Georgia Sagri, Michael E. Smith, Tom Thayer, Wu Tsang, Oscar Tuazon, and Frederick Wiseman.
Curatorial Collaborations
In addition to the artists listed above, the 2012 Biennial will present two special curatorial collaborations with external arts organizations:
Arika
Arika, a UK-based group that organizes festivals of experimental music, moving image, and sound will present their first North American program as part of the 2012 Biennial. The collaboration will take the form of a week of performances, workshops, and conversations that will capture interesting threads in North American listening, including contemporary poetry, noise, and music.
Artists Space Books and Talks
As a curatorial programming partner of 2012 Biennial, Artists Space Books and Talks in Tribeca will be the site of a weekly program, curated by Artists Space, focusing on key concerns from the work of the exhibiting artists, as well as from the Biennial as a whole.
For more information visit http://whitney.org/Exhibitions/2012Biennial
What do you think about the Whitney Biennial?
Wednesday, December 07, 2011
The Complete Success Package for Artists
Everything you need for your career success in 2012
I am so excited!
I created something special for you and you won't need anything else but this to make sure 2012 is your year of prosperity!
It is the Artrepreneur Success Package
http://www.manhattanarts.com/ourbooks/e-docs.htm
You will receive my best-selling 230 page book Success NOW! For Artists that includes hundreds of winning strategies on how to increase your sales, markets and recognition... how to approach New York Art Galleries, how to attract customers, how to create a business plan, manage cash flow, attract customers and plan successful career goals...
You will also receive
* How to Write Your Artist's Statement
Step-by-Step Advice plus 30 Samples
* Dealing with Dealers:
Expert Advice, more than 50 Questions to ask, & Sample Contracts
* How to Write Your Artist Resume and Biography
Step-by-Step Advice & 13 Samples
* Powerful Ways to Promote Yourself
60 Ideas & Resources I have shared with my clients for 20 years
* How to Create Successful Art Events
More than 16 Rules that worked for me in major art arenas in NYC
In time for the gift-giving holiday season I am offering this for only $22.50
For more information and to order please visit http://www.manhattanarts.com/ourbooks/e-docs.htm
I am so excited!
I created something special for you and you won't need anything else but this to make sure 2012 is your year of prosperity!
It is the Artrepreneur Success Package
http://www.manhattanarts.com/ourbooks/e-docs.htm
You will receive my best-selling 230 page book Success NOW! For Artists that includes hundreds of winning strategies on how to increase your sales, markets and recognition... how to approach New York Art Galleries, how to attract customers, how to create a business plan, manage cash flow, attract customers and plan successful career goals...
You will also receive* How to Write Your Artist's Statement
Step-by-Step Advice plus 30 Samples
* Dealing with Dealers:
Expert Advice, more than 50 Questions to ask, & Sample Contracts
* How to Write Your Artist Resume and Biography
Step-by-Step Advice & 13 Samples
* Powerful Ways to Promote Yourself
60 Ideas & Resources I have shared with my clients for 20 years
* How to Create Successful Art Events
More than 16 Rules that worked for me in major art arenas in NYC
In time for the gift-giving holiday season I am offering this for only $22.50
For more information and to order please visit http://www.manhattanarts.com/ourbooks/e-docs.htm
Wednesday, November 23, 2011
How to Launch an Artist Support Network
Benefits of Joining Fellow Artists
“When you get into a tight place and everything goes against you, till it seems as though you could not hold on a minute longer, never give up then, for that is just the place and time that the tide will turn.” ~ Harriet Beecher Stowe
This is an excerpt from an article that I wrote for Professional Artist magazine. You can read the entire article at http://www.manhattanarts.com/readingroom/ezine/CareerBusiness/Renee_Camaraderie.htm
The more years I spend advising artists from different backgrounds, career levels and artistic expressions the more I am convinced that one of the special -- perhaps even best kept secret -- ingredients that separates the artist who climbs the ladder of success with ease and another artist who frequently trips and falls may be the quality of camaraderie and collaboration they practice.
Yes, positive thinking, setting goals, distributing press releases, maintaining a website, creating business plans and networking are all helpful. However, even the smartest marketing practices won’t heal all the trials and tribulations that this profession can inflict upon you.
When the going gets rough if you don’t have the support of others who understand the unique challenges of being an artist, your career will be a lonely one to endure. In the worst case that kind of loneliness can lead to depression, lethargy, and curtailed creative energy which too often compels artists to abandon their dreams.
As Steven Rodrig, www.pcbcreations.com, a sculptor who participated in the Artrepreneur Success Program stated, “Participating in a group situation helped me discover that as a new artist, I am not alone in my apprehensions. I learned about venues to show my art that I wouldn't have otherwise been exposed to had it not been for the group participation.”
An Artist Support Group Offers Many Benefits
You can launch or join a group designed according to the simple premise of exchanging support. You don’t have to work in the same mediums or styles or be at exactly the same career levels in order to make such a group successful – in fact, diversity can supply the winning advantage.
Continue reading this article http://www.manhattanarts.com/readingroom/ezine/CareerBusiness/Renee_Camaraderie.htm
By Renee Phillips, The Artrepreneur Coach
“When you get into a tight place and everything goes against you, till it seems as though you could not hold on a minute longer, never give up then, for that is just the place and time that the tide will turn.” ~ Harriet Beecher Stowe
The more years I spend advising artists from different backgrounds, career levels and artistic expressions the more I am convinced that one of the special -- perhaps even best kept secret -- ingredients that separates the artist who climbs the ladder of success with ease and another artist who frequently trips and falls may be the quality of camaraderie and collaboration they practice.
Yes, positive thinking, setting goals, distributing press releases, maintaining a website, creating business plans and networking are all helpful. However, even the smartest marketing practices won’t heal all the trials and tribulations that this profession can inflict upon you.
When the going gets rough if you don’t have the support of others who understand the unique challenges of being an artist, your career will be a lonely one to endure. In the worst case that kind of loneliness can lead to depression, lethargy, and curtailed creative energy which too often compels artists to abandon their dreams.
As Steven Rodrig, www.pcbcreations.com, a sculptor who participated in the Artrepreneur Success Program stated, “Participating in a group situation helped me discover that as a new artist, I am not alone in my apprehensions. I learned about venues to show my art that I wouldn't have otherwise been exposed to had it not been for the group participation.”
An Artist Support Group Offers Many Benefits
You can launch or join a group designed according to the simple premise of exchanging support. You don’t have to work in the same mediums or styles or be at exactly the same career levels in order to make such a group successful – in fact, diversity can supply the winning advantage.
Continue reading this article http://www.manhattanarts.com/readingroom/ezine/CareerBusiness/Renee_Camaraderie.htm
Thursday, November 10, 2011
Communicating Social Messages through Art, Partnership and Publicity
How Successful Artists Find A Way
I wrote this article for Professional Artist magazine. A similar version will appear in the December 2011 issue. Please note, due to space limitations, not all artists who appear here will be included in the magazine. For more information about Professional Artist magazine visit http://www.professionalartistmag.com
Many artists are extremely successful at expressing their beliefs about social issues through their art. You may recall my article in the April 2011 issue of Professional Artist magazine “When Creative Impulse Meets Social Consciousness.” However, many artists fall behind when it comes to getting the well-deserved attention for their art however socially valuable it may be.
As you will observe in this article, among the most successful artists are those who know how to communicate their messages through public relations efforts as well as partnerships with other individuals and organizations.
Rachel Manley:“BIRTH”
Rachel Manley, “BIRTH”, 2010, acrylic and gouache on paper, 11” x 8”, originally from Sketchbook 2010 series "Guide to Being an Expat" and now the flagship image for Save the Cord Foundation. Her Sketchbook has been featured in a national tour and is part of the Brooklyn Art Library permanent collection. Artwork is copyright protected by the artist.All rights reserved. Do not copy image without the artist's permission.
Rachel Manley www.rmanley.com is an artist who was born in North Carolina and currently lives in North Africa. She stated, “After finishing a small series of paintings in 2010, the group Save the Cord Foundation identified one of my paintings in the series, BIRTH, to be their flagship image for its national educational campaign.
Continue reading this article http://www.manhattanarts.com/readingroom/ezine/CareerBusiness/Renee_Social-Issues.htm
By Renée Phillips, The Artrepreneur Coach
I wrote this article for Professional Artist magazine. A similar version will appear in the December 2011 issue. Please note, due to space limitations, not all artists who appear here will be included in the magazine. For more information about Professional Artist magazine visit http://www.professionalartistmag.com
Many artists are extremely successful at expressing their beliefs about social issues through their art. You may recall my article in the April 2011 issue of Professional Artist magazine “When Creative Impulse Meets Social Consciousness.” However, many artists fall behind when it comes to getting the well-deserved attention for their art however socially valuable it may be.
As you will observe in this article, among the most successful artists are those who know how to communicate their messages through public relations efforts as well as partnerships with other individuals and organizations.
Rachel Manley:“BIRTH”
Rachel Manley www.rmanley.com is an artist who was born in North Carolina and currently lives in North Africa. She stated, “After finishing a small series of paintings in 2010, the group Save the Cord Foundation identified one of my paintings in the series, BIRTH, to be their flagship image for its national educational campaign.
Continue reading this article http://www.manhattanarts.com/readingroom/ezine/CareerBusiness/Renee_Social-Issues.htm
Monday, October 31, 2011
Pre-Holiday Advice for Artists
We are only 8 weeks away from Hanukkah and Christmas.
Don't panic, I have 8 wonderful ideas.
Did you know that Holiday time is one of the best times for building your art business? I thought I would share some ideas with you in this issue. I hope they motivate you!
1. Give your Customers "Thank You" gifts
It is important to show your appreciation to your loyal customers all year long. They deserve to receive some special gifts. Some gift ideas for the holidays are mugs, tote bags, calendars, t-shirts or note cards with your art work reproduced on them. Your customers and collectors will appreciate the gesture and will remember you throughout the year. There are many online resources that offer a range of items and are running special sales this time of year. And, you can sell them all year long.
By the way, if you like the idea of selling cards, posters and calendars here is a book that may be very helpful -- Publishing Your Art as Cards, Posters & Calendars by Harold Davis. This book provides ideas for the self publisher as well as those artists interested in approaching publishers. Learn about: how to find a publisher; royalty schedules; economics of publishing; self-publishing; production methods and much more.
2. Add Smaller / Lower Priced Art Options this time of year
What a great time to experiment, improvise and introduce a new lower price point to your "gallery". Create art work that is smaller or less time consuming to produce and price it for your customers to buy as beautiful yet affordable gifts.
For example, if you normally create only large paintings or photographs consider creating some smaller canvases. You can buy them as small as 2" x 2" and upwards from Dick Blick!
3. Offer Gift Certificates
Your customers may want to let their loved ones enjoy your art as much as they do. So, help them by offering Gift Certificates.
4. Create an Annual Collector's Item ~ Start Now!
This year, combine the concept of "annual" with "collectible".
Sounds special, doesn't it? Well, it is!
Introduce your first Annual limited edition book, CD, or DVD of your art, or an Annual limited edition Holiday print, or a festive 2012 Art ornament. Whatever you choose to make this will attract new sales and also encourage buyers to look forward to your "collectible" items each year. (Double your fun and pleasure and combine this idea with #2.)
5. Arrange a Pre-Holiday Fundraising Art Party
Get together with some artist friends and throw an art party or art auction to raise money for those in need. It will warm your heart during the cold winter.
One year my artist friends and I organized an exhibition to raise money for City Harvest, an organization that feeds the hungry. We not only helped those in need but we brought together a lot of very interesting people at the event and it was a win/win/win situation.
6. Go the Extra Mile
As you know holiday time is a hectic time of year. So offer your cherished customers additional services to make their shopping and gift buying go smoothly. Offer to package and ship the art they buy from you to their recipients. Offer to enclose a personalized gift card. Deliver their art work in person if at all possible.
Whenever my customers buy Jewelry as gifts I enclose a personalized affirmation card with information about the piece, the inspiration behind it, and the meaning of the gem stones I used. I love to do it and it makes them feel special.
One of my very special collectors always buys at least one new piece from me when she visits from out of town. So, it is such a pleasure for me to have her favorite wine chilled and the special chocolates she likes. I suggest you keep a record of your special customers and their birthdays as well as favorite things they enjoy.
7. Send a Pre-Holiday Email Newsletter Offering a Special Voucher
If you don't already send regular email newsletters to your followers now would be an excellent time to start. If they own your work, they will want to hear from you!
Add a voucher or coupon to entice the recipients with an offer for special savings if they make a purchase around the holidays.
In addition to sharing information about your art work and upcoming exhibitions, recent awards and publicity also send them your best wishes, Holiday cookie, cake and appetizer recipes (sorry, I'm hungry), home decorating tips, positive affirmations... be creative!
`````````````````````````````````````````````````````````````
8. Share Your Creative Passion Throughout the Year!
Start a blog and share your creative passion. Keep your collectors abreast of your new creative accomplishments and career achievements. Keep it friendly and informative with lots of high quality photos.
Do you have any Pre-Holiday Ideas to share? Please comment.
Don't panic, I have 8 wonderful ideas.
Did you know that Holiday time is one of the best times for building your art business? I thought I would share some ideas with you in this issue. I hope they motivate you!
Ways to Show Gratitude to Your Customers and Attract More Sales
1. Give your Customers "Thank You" gifts
It is important to show your appreciation to your loyal customers all year long. They deserve to receive some special gifts. Some gift ideas for the holidays are mugs, tote bags, calendars, t-shirts or note cards with your art work reproduced on them. Your customers and collectors will appreciate the gesture and will remember you throughout the year. There are many online resources that offer a range of items and are running special sales this time of year. And, you can sell them all year long.
By the way, if you like the idea of selling cards, posters and calendars here is a book that may be very helpful -- Publishing Your Art as Cards, Posters & Calendars by Harold Davis. This book provides ideas for the self publisher as well as those artists interested in approaching publishers. Learn about: how to find a publisher; royalty schedules; economics of publishing; self-publishing; production methods and much more.
2. Add Smaller / Lower Priced Art Options this time of year
What a great time to experiment, improvise and introduce a new lower price point to your "gallery". Create art work that is smaller or less time consuming to produce and price it for your customers to buy as beautiful yet affordable gifts.
For example, if you normally create only large paintings or photographs consider creating some smaller canvases. You can buy them as small as 2" x 2" and upwards from Dick Blick!
3. Offer Gift Certificates
Your customers may want to let their loved ones enjoy your art as much as they do. So, help them by offering Gift Certificates.
4. Create an Annual Collector's Item ~ Start Now!
This year, combine the concept of "annual" with "collectible".
Sounds special, doesn't it? Well, it is!
Introduce your first Annual limited edition book, CD, or DVD of your art, or an Annual limited edition Holiday print, or a festive 2012 Art ornament. Whatever you choose to make this will attract new sales and also encourage buyers to look forward to your "collectible" items each year. (Double your fun and pleasure and combine this idea with #2.)
5. Arrange a Pre-Holiday Fundraising Art Party
One year my artist friends and I organized an exhibition to raise money for City Harvest, an organization that feeds the hungry. We not only helped those in need but we brought together a lot of very interesting people at the event and it was a win/win/win situation.
6. Go the Extra Mile
As you know holiday time is a hectic time of year. So offer your cherished customers additional services to make their shopping and gift buying go smoothly. Offer to package and ship the art they buy from you to their recipients. Offer to enclose a personalized gift card. Deliver their art work in person if at all possible.
Whenever my customers buy Jewelry as gifts I enclose a personalized affirmation card with information about the piece, the inspiration behind it, and the meaning of the gem stones I used. I love to do it and it makes them feel special.
One of my very special collectors always buys at least one new piece from me when she visits from out of town. So, it is such a pleasure for me to have her favorite wine chilled and the special chocolates she likes. I suggest you keep a record of your special customers and their birthdays as well as favorite things they enjoy.
7. Send a Pre-Holiday Email Newsletter Offering a Special Voucher
If you don't already send regular email newsletters to your followers now would be an excellent time to start. If they own your work, they will want to hear from you!
Add a voucher or coupon to entice the recipients with an offer for special savings if they make a purchase around the holidays.
In addition to sharing information about your art work and upcoming exhibitions, recent awards and publicity also send them your best wishes, Holiday cookie, cake and appetizer recipes (sorry, I'm hungry), home decorating tips, positive affirmations... be creative!
`````````````````````````````````````````````````````````````
8. Share Your Creative Passion Throughout the Year!
Start a blog and share your creative passion. Keep your collectors abreast of your new creative accomplishments and career achievements. Keep it friendly and informative with lots of high quality photos.
Do you have any Pre-Holiday Ideas to share? Please comment.
Tuesday, September 13, 2011
Educating the Public About Social Issues-Related Art
What Methods Work for You?
Is your art or art gallery committed to promoting social issues and social causes? If so, what methods do you use to communicate your important messages and how do you educate the public?
I'm seeking answers to such questions as:
What marketing activities have worked best for you?
How have you attracted publicity for your cause?
With whom have you collaborated (organizations, celebrties, etc.) to help you further your message and attract support?
I'm writing a "How to" article on this subject that will include several artists and art dealers.
After reading your story I may also include it in my upcoming book.
I think this blog post will be informative for other readers and will help spread the word about your cause.
For example, Lisa Cooper, shown here, is owner of Elisa Tucci Contemporary Art (ECA, www.elisaart.com) in Riverdale, New York. She advises, "I think it's critical to work with a charitable partner whose mission is aligned with your beliefs and passions." Her gallery's motto is: "Changing the World through Art."
She had volunteered with Free Arts NYC since 2005, and saw firsthand the positive impact of creating art and art projects with children in underserved communities. "I saw how families learned to communicate with each other by creating works together, and how children who were often invisible lit up as they presented work that they made with their own hands."
She knew, when she launched her art business, she wanted it to have a philanthropic element. A portion of every sale from ECA goes to Free Arts NYC or one of the other ECA supported charities.
Lisa is always interested in new artists who are aligned with its vision and create "Art that transforms." Her submission process can be found on the gallery's Web site.
If you are already donating money to your favorite charities, but have not known how to approach them with your art, Lisa suggests, "Consider 'pitching' an idea for an art project by writing a letter to the Executive Director; describe how your vision would work." For example, "If you work with recycled or found objects, you can create a step-by-step guide on how children . could create their own piece. Many programs are looking for inspired ideas and this may be a great foot in the door."
She adds, "I think a personalized letter with a photograph of your work and a follow up call is the best bet. We are all so overwhelmed with email (and much of it ends up in the spam box)."
Thank you in advance for your comments.
If you prefer, you can also join the discussion I started on LinkedIn in the Manhattan Arts International group.
By Renee Phillips, The Artrepreneur Coach
Is your art or art gallery committed to promoting social issues and social causes? If so, what methods do you use to communicate your important messages and how do you educate the public?
I'm seeking answers to such questions as:
What marketing activities have worked best for you?
How have you attracted publicity for your cause?
With whom have you collaborated (organizations, celebrties, etc.) to help you further your message and attract support?
I'm writing a "How to" article on this subject that will include several artists and art dealers.
After reading your story I may also include it in my upcoming book.
I think this blog post will be informative for other readers and will help spread the word about your cause.
For example, Lisa Cooper, shown here, is owner of Elisa Tucci Contemporary Art (ECA, www.elisaart.com) in Riverdale, New York. She advises, "I think it's critical to work with a charitable partner whose mission is aligned with your beliefs and passions." Her gallery's motto is: "Changing the World through Art."
She had volunteered with Free Arts NYC since 2005, and saw firsthand the positive impact of creating art and art projects with children in underserved communities. "I saw how families learned to communicate with each other by creating works together, and how children who were often invisible lit up as they presented work that they made with their own hands."
She knew, when she launched her art business, she wanted it to have a philanthropic element. A portion of every sale from ECA goes to Free Arts NYC or one of the other ECA supported charities.
Lisa is always interested in new artists who are aligned with its vision and create "Art that transforms." Her submission process can be found on the gallery's Web site.
If you are already donating money to your favorite charities, but have not known how to approach them with your art, Lisa suggests, "Consider 'pitching' an idea for an art project by writing a letter to the Executive Director; describe how your vision would work." For example, "If you work with recycled or found objects, you can create a step-by-step guide on how children . could create their own piece. Many programs are looking for inspired ideas and this may be a great foot in the door."
She adds, "I think a personalized letter with a photograph of your work and a follow up call is the best bet. We are all so overwhelmed with email (and much of it ends up in the spam box)."
Thank you in advance for your comments.
If you prefer, you can also join the discussion I started on LinkedIn in the Manhattan Arts International group.
Tuesday, September 06, 2011
Attracting, Building and Keeping Your Facebook Fans
Facing the Facebook Facts
This week alone I have been offering advice to several coaching clients about how to maximize their time on Facebook. I am far from the level of top experts but I do know a few basics. So, I went to my articles file and chose to repost this article that appeared in Professional Artist magazine. It has lots of great tips.
In previous articles I offered advantages of using social media and tips Getting Connected on LinkedIn ; Social Networking: Marketing in the Digital Age and Social Networking for Artists: Tips for Success. This article is exclusively devoted to Facebook.
When referring to Facebook in the past I referred to it as a casual and friendly atmosphere compared to other social media sites like LinkedIn that are more conducive to building business to business relationships (B2B). I still enjoy the relaxed and spontaneous atmosphere on Facebook. And, as the applications on FB have increased I see more artists utilizing this forum as a productive marketing and promotional tool. Whether you are considering setting up a page on Facebook or already have one, here are some tips aimed at improving your experience and professional success.
Why Use Facebook?
This leading social media site is free to use and its numbers are impressive. Second only to Google, Facebook is now the 2nd most visited site in the world. Time spent on Facebook is higher than on any other site in most countries. There are more than 400 million active users, increasing daily. 50% of active users log on to Facebook in any given day. Facebook contains more than 3 million active pages. More than 20 million people become fans of pages each day. Pages have created more than 5.3 billion fans. There are more than 100 million active users currently accessing Facebook through their mobile devices.
Getting Started
Before creating a Facebook presence, it is recommended that you create a personal website so you have a place to drive your Facebook fans to your more extensive online portfolio, resume, artist’s statement and purchase information.
The first step required on Facebook is to create your “Profile”. This is basically a personal individual page that is usually where you and members of your family and friends exchange light conversation. Many of your friends will later convert to your page fans after you set it up. A “Page”, on the otherhand, is your professional space similar in tone to your website. The purpose is to increase interest in your work. There is no limit to the number of fans you can have for your page. For instructions on how to set up a professional page visit www.facebook.com/page
The URL for your page will first appear as something similar to http://www.facebook.com/pages/YourName/132346812781330. As soon as possible you will want to shorten and customize your URL. Facebook requires you have 25 “likes” before you can have a URL that resembles www.facebook.com/YourName. You can do this at http://www.facebook.com/username/
When Facebook users “Like” your page to become fans they will view your updates. So, before you send out invitations be sure to have interesting content added to your page. After all, you wouldn’t consider opening the door to allow your guests into your home without making sure you cleaned your house and prepared the food.
Develop a plan.
If you have an art marketing plan for 2011 Facebook should be considered as a component of your overall business vision. Ask: What do you hope to achieve from using Facebook? This alone will guide you to maximize your results when you join.
Do the research.
Take time to visit other artists’ pages and take notes. Read and observe the nature of other people’s comments and how to discretely add your Page link to your comment. Eavesdrop on “conversations” to educate yourself about the environment. What comments and styles of conversations appeal to you that you can you use to reflect own style and personality?
Spend time creating a page worth visiting.
If you’re just beginning make sure you have interesting content on your page before you start inviting people to it. After you’ve uploaded enough interesting content, suggest your page to members in your network. Upload content on a consistent basis so that fans will look forward to see your page on their news feed every time they open Facebook.
How to Increase Fans
Get the word out. Promote your new Facebook page link by posting it on your website, blog, and your profiles on other social media sites. Add it to your list of links on your Facebook profile page. Also add it to your business card and other printed materials. Add it to your email signature and email newsletters. It is very common these days when meeting people in person to hear the question, “Are you on Facebook?”
Find your target audience.
Search for the right people within Facebook that will take an interest in your work and make sure they know your page exists. Join like-minded groups on Facebook with causes you believe in and comment on their pages. The artists that know how to actively interact in FB groups as well as with individuals understood the importance of networking and are reaching out to their niche market.
Make an effort to “Like” other people’s pages.
When you become a friend of someone or “like” another artist, write something positive about the artist or their work. Your name will appear as a hyperlink to your page.
Join popular groups in Facebook.
Begin with your art school or college if they have a group. Join arts pages like http://www.facebook.com/ReneePhillipsArtCoach and Professional Artist http://www.facebook.com/ProfessionalArtistMag where you can interact with other art professionals, share information and resources, and expand your contacts.
Reconnect.
Search the names of former colleagues, school mates, and former buyers who you have lost touch with and send them an invitation to become a Fan.
Use LinkedIn to attract fans to FB.
If you already have connections on LinkedIn invite them to exchange “likes” on Facebook. Then join The Manhattan Arts International group www.linkedin.com/groups?home=&gid=1930619 where we have begun a discussion thread with the purpose of helping members “like” each others’ FB pages. I created it after seeing Alyson Stanfield’s excellent group Art Business www.linkedin.com/groups?home=&gid=2768233 “round robin” discussion for FB users.
Send birthday greetings to your friends and fans.
Every day Facebook posts your friends’ birthdays with links to their pages (you’ll find it on the right column of your personal page.) Make a habit of checking this daily and send birthday greetings. You could take this a step further: Offer them a special Birthday promotion depending on your current art marketing program.
Provide valuable content.
Keep your followers interested.
Let your personality shine through with every comment you post.
Avoid aggressive selling, negative comments and hostile language.
Instead, load up an image and share a short story. Announce a recent sale, post the piece and write something about its new owner – especially if they are a Facebook Friend or Fan.
Add interesting and relevant content.
Discuss the process behind your work in progress, such as a photograph you took that will serve as an inspiration for a painting or a drawing you created that will lead to a sculpture.
Vary your content.
It is important to announce your newest art project, recent awards and sales, and press you’ve received for your work. However, your posts don’t always have to be related to your art. Post a famous artists’ quote, article or resource and a brief comment about why you are sharing this information.
Post dynamic screenshots of your website or post a link to a video.
Mari-Lyn Harris is a Relationships Marketing Expert. She also offers free e-books on Marketing, Social Media and Relationships that you can download on http://heartatworkonline.org/. She offers this advice: “Record a video of yourself in the process of creating a work of art and post a link to it on your Facebook page.” An artist she knows did this and sold the painting before it was finished! For artists who rely on video, Vimeo, http://www.vimeo.com, is a god quality place to post videos.
Excite people about your art with consistency.
The purpose is to keep your name and your artwork in the forefront of your fans’ minds. Create separate Events pages for your exhibitions, workshops and other events.
Devise frequent contests and special campaigns.
Advanced users can really work this. Invite your fans to take part in and reward them for their participation. Get your fans involved in your discussions, ask for their feedback on recently uploaded photos. Engage your fans by starting discussions using this Facebook feature. Show them you care about what they have to say.
Become a good networker.
Promote other artists whose work you admire on your Page. Introduce fellow FB friends to each other. This is especially helpful when you know two friends with common interests or both live in the same geographic area but have not yet met.
Expand your Page with Features and Applications.
Later on you may want to build a store on FB. Facebook offers some applications (apps) that can be downloaded that allow a merchant to sell items directly to those who "like" their page. This might be a good way to sell lower priced works, such as prints or posters, crafts or functional art.
Create a Welcome tab.
A Facebook page that is a warm greeting to visitors is like a Welcome mat in a home. This is a good opportunity to inform them what to expect from you and the benefits they will derive when they visit. Emphasize any regularly scheduled campaigns, workshops, exhibitions or other events. Go to http://www.facebook.com/welcometab
If you have a blog Join Networked Blogs on FB http://apps.facebook.com/blognetworks. Although admittedly still a work in progress with a few kinks, this free service updates your most recent blog posts in a central location. On one page you can view your Friends’ blogs.
Utilize Facebook’s Insights.
A link to View Insights on the right side of your page will take you to some fun comparison charts that display your interactions. You will learn how many new Likes you have, how many people commented on your posts, and other useful information. This will help you determine what actions are most appealing and will help you gauge your promotional activities.
Create your fan page using WordPress.
If you have a WordPress blog you can download WP4FB, http://www.wp4fb.com/ a free WordPress template which is compatible with Facebook to use as an iFrame application, which in turn can be used as a “tab” at your page.
Consider a professional website appearance to your page.
Your website master may offer ideas to tweak your Page that will set it apart from the others.
Avoid The Pitfalls
Many artists are still concerned about posting images of their work for fear that others will lift the images from their album and use them for other purposes. Others argue the benefits outweigh the risks. I advise you to take the same necessary precautions as you would for your website regarding copyright, watermarks and low resolution jpegs.
Refrain from paying for more than you need.
You may be tempted to pay for extra FB teasers, such as pay per click Advertising. I recommend waiting until you know many artists who have successfully invested advertising dollars before paying to boost your Likes. If you consistently follow the tips in this article you will build loyal fans without cost.
Avoid wasting time.
Time has a way of disappearing on FB so limit involvement; even if you have to set a timer. Being organized is half the battle. Mari-Lyn recommends, “Create an editorial calendar of what you are going to post or do each day, as you need to treat your page as an extension of your art business.” For example, every Monday you could ask a question or post an inspiring quote; Tuesday you could feature a “Fan” of the week; Wednesday you could offer a promotion or drawing for a free print; etc. You can build these in advance and save in a folder so you’ll be ready to go each day.
Save time by posting comments in advance.
If you are a multi-social media user, schedule your tweets, updates and comments in advance from a site like hootsuite.com. There are many electronic devices available in which to organize your social media updates.
Is Facebook for You?
The question remains, are the people who are going to buy your work on Facebook? Should you be establishing relationships elsewhere? I suggest you aim at turning FB friends into live interactions. And whenever possible arrange face to face meetings with locals and arrange trips with those friends you have met from a distance.
I recommend that if you have an interest in networking that you test the waters and cast the net. Facebook is not for everyone. If after a few months you haven’t enjoyed the process or gained any tangible results you can always post “Gone fishing -- elsewhere” on your Facebook page.
Renée Phillips, known as “The Artrepreneur Coach,” provides career direction and art marketing advice to artists. She invites you to join her on Facebook at www.facebook.com/ReneePhillipsArtCoach, and Twitter and Linkedin. She is the author of Success Now! For Artists: A Motivational Guide For The Artrepreneur and Presentation Power Tools for Fine Artists. Her current book project is Vision, Passion and Purpose: Artists As World Changers. She is founder of Manhattan Arts International www.ManhattanArts.com.
By Renée Phillips, The Artrepreneur Coach
This week alone I have been offering advice to several coaching clients about how to maximize their time on Facebook. I am far from the level of top experts but I do know a few basics. So, I went to my articles file and chose to repost this article that appeared in Professional Artist magazine. It has lots of great tips.
In previous articles I offered advantages of using social media and tips Getting Connected on LinkedIn ; Social Networking: Marketing in the Digital Age and Social Networking for Artists: Tips for Success. This article is exclusively devoted to Facebook.
When referring to Facebook in the past I referred to it as a casual and friendly atmosphere compared to other social media sites like LinkedIn that are more conducive to building business to business relationships (B2B). I still enjoy the relaxed and spontaneous atmosphere on Facebook. And, as the applications on FB have increased I see more artists utilizing this forum as a productive marketing and promotional tool. Whether you are considering setting up a page on Facebook or already have one, here are some tips aimed at improving your experience and professional success.
Why Use Facebook?
This leading social media site is free to use and its numbers are impressive. Second only to Google, Facebook is now the 2nd most visited site in the world. Time spent on Facebook is higher than on any other site in most countries. There are more than 400 million active users, increasing daily. 50% of active users log on to Facebook in any given day. Facebook contains more than 3 million active pages. More than 20 million people become fans of pages each day. Pages have created more than 5.3 billion fans. There are more than 100 million active users currently accessing Facebook through their mobile devices.
Getting Started
Before creating a Facebook presence, it is recommended that you create a personal website so you have a place to drive your Facebook fans to your more extensive online portfolio, resume, artist’s statement and purchase information.
The first step required on Facebook is to create your “Profile”. This is basically a personal individual page that is usually where you and members of your family and friends exchange light conversation. Many of your friends will later convert to your page fans after you set it up. A “Page”, on the otherhand, is your professional space similar in tone to your website. The purpose is to increase interest in your work. There is no limit to the number of fans you can have for your page. For instructions on how to set up a professional page visit www.facebook.com/page
The URL for your page will first appear as something similar to http://www.facebook.com/pages/YourName/132346812781330. As soon as possible you will want to shorten and customize your URL. Facebook requires you have 25 “likes” before you can have a URL that resembles www.facebook.com/YourName. You can do this at http://www.facebook.com/username/
When Facebook users “Like” your page to become fans they will view your updates. So, before you send out invitations be sure to have interesting content added to your page. After all, you wouldn’t consider opening the door to allow your guests into your home without making sure you cleaned your house and prepared the food.
Develop a plan.
If you have an art marketing plan for 2011 Facebook should be considered as a component of your overall business vision. Ask: What do you hope to achieve from using Facebook? This alone will guide you to maximize your results when you join.
Do the research.
Take time to visit other artists’ pages and take notes. Read and observe the nature of other people’s comments and how to discretely add your Page link to your comment. Eavesdrop on “conversations” to educate yourself about the environment. What comments and styles of conversations appeal to you that you can you use to reflect own style and personality?
Spend time creating a page worth visiting.
If you’re just beginning make sure you have interesting content on your page before you start inviting people to it. After you’ve uploaded enough interesting content, suggest your page to members in your network. Upload content on a consistent basis so that fans will look forward to see your page on their news feed every time they open Facebook.
How to Increase Fans
Get the word out. Promote your new Facebook page link by posting it on your website, blog, and your profiles on other social media sites. Add it to your list of links on your Facebook profile page. Also add it to your business card and other printed materials. Add it to your email signature and email newsletters. It is very common these days when meeting people in person to hear the question, “Are you on Facebook?”
Find your target audience.
Search for the right people within Facebook that will take an interest in your work and make sure they know your page exists. Join like-minded groups on Facebook with causes you believe in and comment on their pages. The artists that know how to actively interact in FB groups as well as with individuals understood the importance of networking and are reaching out to their niche market.
Make an effort to “Like” other people’s pages.
When you become a friend of someone or “like” another artist, write something positive about the artist or their work. Your name will appear as a hyperlink to your page.
Join popular groups in Facebook.
Begin with your art school or college if they have a group. Join arts pages like http://www.facebook.com/ReneePhillipsArtCoach and Professional Artist http://www.facebook.com/ProfessionalArtistMag where you can interact with other art professionals, share information and resources, and expand your contacts.
Reconnect.
Search the names of former colleagues, school mates, and former buyers who you have lost touch with and send them an invitation to become a Fan.
Use LinkedIn to attract fans to FB.
If you already have connections on LinkedIn invite them to exchange “likes” on Facebook. Then join The Manhattan Arts International group www.linkedin.com/groups?home=&gid=1930619 where we have begun a discussion thread with the purpose of helping members “like” each others’ FB pages. I created it after seeing Alyson Stanfield’s excellent group Art Business www.linkedin.com/groups?home=&gid=2768233 “round robin” discussion for FB users.
Send birthday greetings to your friends and fans.
Every day Facebook posts your friends’ birthdays with links to their pages (you’ll find it on the right column of your personal page.) Make a habit of checking this daily and send birthday greetings. You could take this a step further: Offer them a special Birthday promotion depending on your current art marketing program.
Provide valuable content.
Keep your followers interested.
Let your personality shine through with every comment you post.
Avoid aggressive selling, negative comments and hostile language.
Instead, load up an image and share a short story. Announce a recent sale, post the piece and write something about its new owner – especially if they are a Facebook Friend or Fan.
Add interesting and relevant content.
Discuss the process behind your work in progress, such as a photograph you took that will serve as an inspiration for a painting or a drawing you created that will lead to a sculpture.
Vary your content.
It is important to announce your newest art project, recent awards and sales, and press you’ve received for your work. However, your posts don’t always have to be related to your art. Post a famous artists’ quote, article or resource and a brief comment about why you are sharing this information.
Post dynamic screenshots of your website or post a link to a video.
Mari-Lyn Harris is a Relationships Marketing Expert. She also offers free e-books on Marketing, Social Media and Relationships that you can download on http://heartatworkonline.org/. She offers this advice: “Record a video of yourself in the process of creating a work of art and post a link to it on your Facebook page.” An artist she knows did this and sold the painting before it was finished! For artists who rely on video, Vimeo, http://www.vimeo.com, is a god quality place to post videos.
Excite people about your art with consistency.
The purpose is to keep your name and your artwork in the forefront of your fans’ minds. Create separate Events pages for your exhibitions, workshops and other events.
Devise frequent contests and special campaigns.
Advanced users can really work this. Invite your fans to take part in and reward them for their participation. Get your fans involved in your discussions, ask for their feedback on recently uploaded photos. Engage your fans by starting discussions using this Facebook feature. Show them you care about what they have to say.
Become a good networker.
Promote other artists whose work you admire on your Page. Introduce fellow FB friends to each other. This is especially helpful when you know two friends with common interests or both live in the same geographic area but have not yet met.
Expand your Page with Features and Applications.
Later on you may want to build a store on FB. Facebook offers some applications (apps) that can be downloaded that allow a merchant to sell items directly to those who "like" their page. This might be a good way to sell lower priced works, such as prints or posters, crafts or functional art.
Create a Welcome tab.
A Facebook page that is a warm greeting to visitors is like a Welcome mat in a home. This is a good opportunity to inform them what to expect from you and the benefits they will derive when they visit. Emphasize any regularly scheduled campaigns, workshops, exhibitions or other events. Go to http://www.facebook.com/welcometab
If you have a blog Join Networked Blogs on FB http://apps.facebook.com/blognetworks. Although admittedly still a work in progress with a few kinks, this free service updates your most recent blog posts in a central location. On one page you can view your Friends’ blogs.
Utilize Facebook’s Insights.
A link to View Insights on the right side of your page will take you to some fun comparison charts that display your interactions. You will learn how many new Likes you have, how many people commented on your posts, and other useful information. This will help you determine what actions are most appealing and will help you gauge your promotional activities.
Create your fan page using WordPress.
If you have a WordPress blog you can download WP4FB, http://www.wp4fb.com/ a free WordPress template which is compatible with Facebook to use as an iFrame application, which in turn can be used as a “tab” at your page.
Consider a professional website appearance to your page.
Your website master may offer ideas to tweak your Page that will set it apart from the others.
Avoid The Pitfalls
Many artists are still concerned about posting images of their work for fear that others will lift the images from their album and use them for other purposes. Others argue the benefits outweigh the risks. I advise you to take the same necessary precautions as you would for your website regarding copyright, watermarks and low resolution jpegs.
Refrain from paying for more than you need.
You may be tempted to pay for extra FB teasers, such as pay per click Advertising. I recommend waiting until you know many artists who have successfully invested advertising dollars before paying to boost your Likes. If you consistently follow the tips in this article you will build loyal fans without cost.
Avoid wasting time.
Time has a way of disappearing on FB so limit involvement; even if you have to set a timer. Being organized is half the battle. Mari-Lyn recommends, “Create an editorial calendar of what you are going to post or do each day, as you need to treat your page as an extension of your art business.” For example, every Monday you could ask a question or post an inspiring quote; Tuesday you could feature a “Fan” of the week; Wednesday you could offer a promotion or drawing for a free print; etc. You can build these in advance and save in a folder so you’ll be ready to go each day.
Save time by posting comments in advance.
If you are a multi-social media user, schedule your tweets, updates and comments in advance from a site like hootsuite.com. There are many electronic devices available in which to organize your social media updates.
Is Facebook for You?
The question remains, are the people who are going to buy your work on Facebook? Should you be establishing relationships elsewhere? I suggest you aim at turning FB friends into live interactions. And whenever possible arrange face to face meetings with locals and arrange trips with those friends you have met from a distance.
I recommend that if you have an interest in networking that you test the waters and cast the net. Facebook is not for everyone. If after a few months you haven’t enjoyed the process or gained any tangible results you can always post “Gone fishing -- elsewhere” on your Facebook page.
Renée Phillips, known as “The Artrepreneur Coach,” provides career direction and art marketing advice to artists. She invites you to join her on Facebook at www.facebook.com/ReneePhillipsArtCoach, and Twitter and Linkedin. She is the author of Success Now! For Artists: A Motivational Guide For The Artrepreneur and Presentation Power Tools for Fine Artists. Her current book project is Vision, Passion and Purpose: Artists As World Changers. She is founder of Manhattan Arts International www.ManhattanArts.com.
Friday, September 02, 2011
Time for a High Quality, Juried Online Gallery?
The Manhattan Arts International Online Gallery Offered Tangible Benefits to its Members. Maybe it's Time to Reemerge!
We ran a juried online gallery from 2000 through 2010, until our 7th and final "Celebrate the Healing Power of ART" online exhibition ended. We had recognized art leaders jury the members as well as the annual juried shows. We knew from the beginning it had to be high quality or go home.
The Manhattan Arts International online gallery, at www.ManhattanArts.com, was comprised of a very selective group of artist members. We represented art in all media. Members of the online gallery received the opportunity to be shown among other accomplished artists who demonstrated excellent technical merit and a consistently high quality body of work with a unique vision.
Benny H. V. Andersson was one of the distinguished painters and members of the Manhattan Arts International online gallery. You can see more of Benny's work at http://artofandersson53.wordpress.com/paintings/. He exhibits his work internationally with sold out shows. Shown here is one of Benny H.V. Andersson's paintings Pavillion of Infinity, acrylic on canvas, 24'' x 36''. Artwork is copyright protected by the artist.All rights reserved. Do not copy image without the artist's permission.
Unlike the massive online galleries that are open to thousands of artists we chose to keep the gallery more selective and limited the membership to no more than 200 artists.
In return for a modest membership fee artist members received a beautiful, clean page displaying several images of their art work, biography and artist's statement which they did not have to struggle to design or maintain. We did this for them.We also provided a live link to their website.
Martha Walker was one of the outstanding sculptors and members of the Manhattan Arts International online gallery. Her website is http://www.marthawalker.net She had a one-person exhibition in the Kouros Gallery, New York, NY. Artwork is copyright protected by the artist.All rights reserved. Do not copy image without the artist's permission.
The members received a huge amount of publicity and promotion on a continual basis through our email newsletter and mailings. As a result many artists received the attention of galleries worldwide, direct sales (for which we did not charge a sales commissions) and many other opportunities.
When we stopped the online gallery we disappointed many artists who relied on the many benefits they received and the large amount of promotion that drove traffic to their websites and blogs. Believe me, it was a very difficult decision to discontinue it.
Nancy Reyner was one of the excellent painters and members in the Manhattan Arts International online gallery. Her website is http://www.nancyreyner.com. Nancy is also an author of several books and instructional DVDs and also a consultant for Golden Paints.Artwork is copyright protected by the artist. Shown here is one of Nancy's Energy Field Paintings. All rights reserved. Do not copy image without the artist's permission.
However, we felt the economy required that we spend more time concentrating on other priorities and running the online gallery was very time consuming. We focused on developing more coaching and art marketing activities for our artist clients. For example, a year ago we launched the Artrepreneur Success Program, complete with personalized consulting, teleclasses and an interactive blog.
A New Improved Manhattan Arts online Gallery?
Now it is a year later and we are reconsidering the possibility of creating a new and different online juried/invitational gallery. In addition to keeping the quality high we can offer many more benefits to our members to help them increase sales, publicity and networking opportunities.
Being right here in New York City, we could distribute by hand promotional materials about the online gallery and artists to galleries locally and internationally who attend the major art fairs like the Armory Art Show and Affordable Art Show, and Scope.
As a member of the International Association of Art Critics and American Society of Journalists and Authors I could spread the word to writers and authors.
We could coordinate physical exhibitions here and throughout the U.S. through our network.
We have expanded our connections in social media which has opened many doors of opportunities around the globe. We're already developing a list of expert guests for our members only teleclasses.
The response we are receiving from artists are a collective plea to do so. Here are some reasons why many artists are asking us to recreate it. Do you agree?
Disappointment with the large supermarket kind of online galleries. We need a better alternative.
Desire to be in a juried or selective gallery atmosphere that has credibility and history. (Manhattan Arts International was established in 1980.)
Don't want to show their work among amateur artists who are selling their work on the cheap. They dislike the high pressure of competition that these online galleries create among the artists.
Need for personalized leadership and guidance from someone -- real people -- who can run an online gallery.
Want to be represented by people who care about artists and know how to build more traffic to their own website.
Need for publicity and promotion that an online gallery like Manhattan Arts International can provide with our knowledge of creating press releases, promoting through email marketing, and using Social Media such as Twitter, Facebook and LinkedIn.
Desire for a sense of community among their peer artists, art enthusiasts and other art professionals.
What Do You Think?
Maybe it's time to rebuild the Manhattan Arts International online membership gallery. But we want to do it with your needs in mind. Please share your thoughts, ideas, and suggestions. Please write your comments here or on my facebook page at http://www.facebook.com/ReneePhillipsArtCoach
By Renee Phillips, The Artrepreneur Coach
We ran a juried online gallery from 2000 through 2010, until our 7th and final "Celebrate the Healing Power of ART" online exhibition ended. We had recognized art leaders jury the members as well as the annual juried shows. We knew from the beginning it had to be high quality or go home.
The Manhattan Arts International online gallery, at www.ManhattanArts.com, was comprised of a very selective group of artist members. We represented art in all media. Members of the online gallery received the opportunity to be shown among other accomplished artists who demonstrated excellent technical merit and a consistently high quality body of work with a unique vision.
Unlike the massive online galleries that are open to thousands of artists we chose to keep the gallery more selective and limited the membership to no more than 200 artists.
In return for a modest membership fee artist members received a beautiful, clean page displaying several images of their art work, biography and artist's statement which they did not have to struggle to design or maintain. We did this for them.We also provided a live link to their website.
The members received a huge amount of publicity and promotion on a continual basis through our email newsletter and mailings. As a result many artists received the attention of galleries worldwide, direct sales (for which we did not charge a sales commissions) and many other opportunities.
When we stopped the online gallery we disappointed many artists who relied on the many benefits they received and the large amount of promotion that drove traffic to their websites and blogs. Believe me, it was a very difficult decision to discontinue it.
However, we felt the economy required that we spend more time concentrating on other priorities and running the online gallery was very time consuming. We focused on developing more coaching and art marketing activities for our artist clients. For example, a year ago we launched the Artrepreneur Success Program, complete with personalized consulting, teleclasses and an interactive blog.
A New Improved Manhattan Arts online Gallery?
Now it is a year later and we are reconsidering the possibility of creating a new and different online juried/invitational gallery. In addition to keeping the quality high we can offer many more benefits to our members to help them increase sales, publicity and networking opportunities.
Being right here in New York City, we could distribute by hand promotional materials about the online gallery and artists to galleries locally and internationally who attend the major art fairs like the Armory Art Show and Affordable Art Show, and Scope.
As a member of the International Association of Art Critics and American Society of Journalists and Authors I could spread the word to writers and authors.
We could coordinate physical exhibitions here and throughout the U.S. through our network.
We have expanded our connections in social media which has opened many doors of opportunities around the globe. We're already developing a list of expert guests for our members only teleclasses.
The response we are receiving from artists are a collective plea to do so. Here are some reasons why many artists are asking us to recreate it. Do you agree?
Disappointment with the large supermarket kind of online galleries. We need a better alternative.
Desire to be in a juried or selective gallery atmosphere that has credibility and history. (Manhattan Arts International was established in 1980.)
Don't want to show their work among amateur artists who are selling their work on the cheap. They dislike the high pressure of competition that these online galleries create among the artists.
Need for personalized leadership and guidance from someone -- real people -- who can run an online gallery.
Want to be represented by people who care about artists and know how to build more traffic to their own website.
Need for publicity and promotion that an online gallery like Manhattan Arts International can provide with our knowledge of creating press releases, promoting through email marketing, and using Social Media such as Twitter, Facebook and LinkedIn.
Desire for a sense of community among their peer artists, art enthusiasts and other art professionals.
What Do You Think?
Maybe it's time to rebuild the Manhattan Arts International online membership gallery. But we want to do it with your needs in mind. Please share your thoughts, ideas, and suggestions. Please write your comments here or on my facebook page at http://www.facebook.com/ReneePhillipsArtCoach
Thursday, August 25, 2011
Telling Your Story as An Artist
How to Write Your Artist Biography
"I became an artist for the same reason I became a writer – I wanted to tell my story."
~ Faith Ringgold
A biography contains much of the same information as a résumé, however, it is written in paragraph form, as compared to the listing form of a résumé. It often elaborates on your life’s story as it relates to your art career and the journey you took to get there. You can add some interesting features to the biography that will entice the reader.
A biography may accompany a résumé or ride alone. For the beginner artist this may be the best direction to go until you can list a sufficient number of credits in each category of the résumé such as “Exhibitions”, “Honors and Awards”, “Bibliography” and “Commissions.”
Why and When Do You Need An Artist Biography?
• To accompany your artwork on your website.
• To emphasize the most important achievements listed on your résumé.
• To use until you have substantial listings needed to prepare your résumé.
• To provide material for part of your cover letter.
• To accompany a press release to an art editor or feature story editor.
• To serve as an integral part of a brochure or catalogue.
• To provide to those interested in hiring you for a lecture, workshop or panel discussion.
• To serve as your profile on LinkedIn or other social media sites.
• To accompany a grant proposal.
What Might You Include in Your Biography?
• Where and when were you born?
• Where have you previously lived and where do you currently live?
• Did you come from a family of artists? What is your family background?
• When, where, and/or why did you begin to take interest in art?
• Did you study art in school, or were you self-taught?
• Did you go to college or art school? Where? What did you study?
• Did you receive any reviews or articles written about you on blogs, magazines or newspapers? Have you discussed your art on TV or radio?
• Did you study with well-known artists?
• Where did you study art? Did you earn any degrees?
• What one-person and group exhibitions did you participate in?
• Is your art in any important collections? Which ones?
• Have you traveled extensively? Where?
• What awards and other professional achievements have you earned?
• Have you served in other art art related roles such as curator, art writer, artists' advocate?
More Tips
• On your website keep your Artist Biography short and interesting.
• If your biographical information is too short (non-existent), you might want to add a short description of your artistic philosophy or approach to art or a quote about your work from someone in the arts who has credentials.
• Avoid writing about very personal accounts that are not related to your career or artistic vision.
• If you struggle with writing your biography consider getting some help from a professional writer. You may only require a little editorial polishing.
Are You Suffering from Writer's Block? Let Renee help you
Renee offers consultations and writing services to help artists with their presentation and promotional materials. Just send her an email to renee@renee-phillips.com and tell her what you need. She can offer proof reading to complete writing. Her fees are very reasonable and she will offer an estimate before she begins. Don't be one of the artists who fails to create properly written Resumes and Biographies.
Read examples of artist biographies, essays and more Renee has written for her clients: http://www.manhattanarts.com/ReneePhillips/writing.htm
How to Write Your Resume and Biography
Want to write it yourself?
This e-Document will take you through the steps and provide many examples.
In this e-Document You will receive:
* Step-by-step advice ~ more than 30 tips that will guide you through the process.
* A detailed list of suggestions of what to include.
* Several samples of different Resumes and Biographies.
* Recommended especially for beginner, intermediate and advanced level artists.
Learn more about our e-Documents and special Back to School price.
Praise for Renee's e-Document "How to Write Your Resume and Biography"
"Before I had ordered How to Write Your Artist Resume and Biography I was making many mistakes and not promoting myself as well as I could. Your E-Doc showed me how to do it the right way. I now feel more confident that I am more professional. Even my dealer was impressed and she noticed a big improvement" ~ Betsy
By Renee Phillips, The Artrepreneur Coach
"I became an artist for the same reason I became a writer – I wanted to tell my story."
~ Faith Ringgold
A biography contains much of the same information as a résumé, however, it is written in paragraph form, as compared to the listing form of a résumé. It often elaborates on your life’s story as it relates to your art career and the journey you took to get there. You can add some interesting features to the biography that will entice the reader.
A biography may accompany a résumé or ride alone. For the beginner artist this may be the best direction to go until you can list a sufficient number of credits in each category of the résumé such as “Exhibitions”, “Honors and Awards”, “Bibliography” and “Commissions.”
Why and When Do You Need An Artist Biography?
• To accompany your artwork on your website.
• To emphasize the most important achievements listed on your résumé.
• To use until you have substantial listings needed to prepare your résumé.
• To provide material for part of your cover letter.
• To accompany a press release to an art editor or feature story editor.
• To serve as an integral part of a brochure or catalogue.
• To provide to those interested in hiring you for a lecture, workshop or panel discussion.
• To serve as your profile on LinkedIn or other social media sites.
• To accompany a grant proposal.
What Might You Include in Your Biography?
• Where and when were you born?
• Where have you previously lived and where do you currently live?
• Did you come from a family of artists? What is your family background?
• When, where, and/or why did you begin to take interest in art?
• Did you study art in school, or were you self-taught?
• Did you go to college or art school? Where? What did you study?
• Did you receive any reviews or articles written about you on blogs, magazines or newspapers? Have you discussed your art on TV or radio?
• Did you study with well-known artists?
• Where did you study art? Did you earn any degrees?
• What one-person and group exhibitions did you participate in?
• Is your art in any important collections? Which ones?
• Have you traveled extensively? Where?
• What awards and other professional achievements have you earned?
• Have you served in other art art related roles such as curator, art writer, artists' advocate?
More Tips
• On your website keep your Artist Biography short and interesting.
• If your biographical information is too short (non-existent), you might want to add a short description of your artistic philosophy or approach to art or a quote about your work from someone in the arts who has credentials.
• Avoid writing about very personal accounts that are not related to your career or artistic vision.
• If you struggle with writing your biography consider getting some help from a professional writer. You may only require a little editorial polishing.
Are You Suffering from Writer's Block? Let Renee help you
Renee offers consultations and writing services to help artists with their presentation and promotional materials. Just send her an email to renee@renee-phillips.com and tell her what you need. She can offer proof reading to complete writing. Her fees are very reasonable and she will offer an estimate before she begins. Don't be one of the artists who fails to create properly written Resumes and Biographies.
Read examples of artist biographies, essays and more Renee has written for her clients: http://www.manhattanarts.com/ReneePhillips/writing.htm
How to Write Your Resume and Biography
Want to write it yourself?This e-Document will take you through the steps and provide many examples.
In this e-Document You will receive:
* Step-by-step advice ~ more than 30 tips that will guide you through the process.
* A detailed list of suggestions of what to include.
* Several samples of different Resumes and Biographies.
* Recommended especially for beginner, intermediate and advanced level artists.
Learn more about our e-Documents and special Back to School price.
Praise for Renee's e-Document "How to Write Your Resume and Biography"
"Before I had ordered How to Write Your Artist Resume and Biography I was making many mistakes and not promoting myself as well as I could. Your E-Doc showed me how to do it the right way. I now feel more confident that I am more professional. Even my dealer was impressed and she noticed a big improvement" ~ Betsy
Subscribe to:
Posts (Atom)